6IXTY8IGHT
Published LABELESS project · Creative + digital portfolio
The project
6IXTY8IGHT is one of the fastest growing fashion and lingerie manufacturing brands in Asia, with more than 200 stores across Greater China, South Korea, Singapore, Malaysia and counting.
The approach
LABELESS tackled Gen Z and Millennials' preferences through strategic market research, guiding the creation of a content-driven campaign blending 6IXTY8IGHT's playful style with impactful storytelling. We managed and executed the campaign, producing engaging video reels and directing photoshoots that emphasized the brand's visual appeal, ensuring the content was both shareable and focused on the core product.
Adapted from the official case narrative. No independent outcome verification or new performance claim is implied.
