WAKARAN
Published LABELESS project · Creative + digital portfolio
The project
WAKARAN, a vibrant new eatery and bar by the Epicurean Group, draws inspiration from the rich history of Nagasaki Port during the 17th to 19th centuries. Nestled in Wan Chai’s Ship Street, WAKARAN offers a unique culinary experience that blends historical influences with modern sensibilities.
The approach
Labeless developed an integrated F&B marketing strategy for WAKARAN, blending historical themes with modern culinary experiences through creative storytelling and visual content. We managed the entire creative process from concept development to post-production, producing engaging visuals and videos tailored for social media to enhance digital engagement and broaden audience reach. Our campaign effectively highlighted WAKARAN's unique dishes and historical ambiance, ensuring consistent brand identity across all content.
Adapted from the official case narrative. No independent outcome verification or new performance claim is implied.